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Edmonton Real Estate Social Media Blunders

user Posted by mark

date bullet March 28th, 2011

category bullet Tips for Home Buyers, Tips for Home Owners


One of the main fiduciary duties an Edmonton real estate agent has to a client is CONFIDENTIALITY. I’m sure there would be absolutely zero disputes on how important it is to keep a home seller or home buyers information under exceptionally strict wraps. It makes you wonder why so many seem to be breaching it on Facebook, Twitter, and whatever other social media platforms they are currently using.

There have been numerous occasions while browsing the latest Facebook friends news feed, where I come across a posting or two that makes me raise my eyebrows. Postings concerning things like the following:
“My listing on X street, Y ave just got it’s first showing in over a month.”
“Just sold a listing, now my home sellers need to buy FAST.  Anyone have a property in X area coming up?”
“My home buyers just entered into negotiations on another Edmonton home, 3rd times the charm?”

All of the stated examples above may come across as relatively harmless. However, each and every comment could be deemed a breach of client confidentiality. 99% of an entire friends base will completely disregard that posting as soon as they see it… But what if an Edmonton real estate agent comes across this information? Could this information damage your home buyer or sellers position in negotiations, should it fall into the wrong hands? Really, if I were buying or selling a home in Edmonton, I most certainly would NOT want my real estate agent posting any information regarding my market situation on any social media platform.

I’m no where near stating that Edmonton real estate agents are committing major crimes on social media; I’m simply suggesting that all people experienced, unexperienced, agents, consumers, everyone be very thoughtful when posting information relating to your situation in the Edmonton real estate market. Consider the fiduciary duties owed to your clients, apply common sense when posting on public platforms. Everyone wants to share how busy they are, but some things should be kept under the rug.

Client confidentiality is owed to our home buyers and home sellers, so let’s set an example and not let our excitement for social media overshadow our fiduciary duties to our exceptionally valued clients.

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